Teresa Anthony      -



50 Reasons to Advertise

  1. Saturate and reach farther than field sales
  2. Build BRAND presence and loyalty
  3. Reinforce credibility of products and services
  4. Give lift and amplify existing marketing tasks
  5. Control timing and targeting 100%
  6. Tap people that have never heard of you
  7. Gain new prospects
  8. Open doors for the sales team
  9. Educate the public on specific topics
  10. Position your company in the market
  11. Compete and not lose to aggressive competitor’s position
  12. New product introductions
  13. Initiate and sustain momentum
  14. Create "Buzz" and word of mouth
  15. Maintain consistent and controlled customer communication
  16. Reinforce personal sales calls, letters and contact
  17. Reduce sales costs
  18. Reach top management without disrupting current relationships
  19. Generate and prequalify leads and prospects
  20. Generate revenue and increase market share
  21. Retention and cross selling to existing customers
  22. Test new services and products
  23. Promote multi-services and products
  24. Stay top-of-mind and ahead of the competition
  25. Enter new markets
  26. Enhance employee pride, loyalty and morale
  27. Reduce employee turnover
  28. Improve quality of new job applicants
  29. Get interested prospects off the fence
  30. Announce new acquisitions and discoveries
  31. Quickly disseminate important data and information
  32. Network with social media
  33. Gain insights and trends from the analytics
  34. Modify public perception
  35. Control wayward trends
  36. Resell to lost customers
  37. Conduct research
  38. Eliminate ‘me too’ and develop uniqueness
  39. Can be the tipping point to along sales cycle
  40. Company becomes personable and inclusive
  41. Creates continuous traffic
  42. Encourages repeat business
  43. Promotes a successful image
  44. Replace the 20% customer attrition
  45. Reinstates postponed sales
  46. Keep trolling for future sales
  47. Adjust to changing markets
  48. Appeal to newcomers
  49. Encourage the influencers
  50. Grow your business cost-effectively



Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. A survey of more than 3,000 companies found that advertisers who maintained or expanded advertising over a five-year period saw their sales increase an average of 100 percent, and companies that cut advertising grew at less than half the rate of those who advertised steadily.

HubSpot Marketing Statistics:

57% of salespeople believe buyers are less dependent on salespeople during the buying process.

Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine.

40% of salespeople say getting a response from prospects is getting harder.

43% of salespeople struggle most with prospecting.

63% of prospects are "somewhat" or "not at all" knowledgeable about a company before a sales rep makes the first contact.

34% of salespeople say closing deals is getting harder.

Prospecting is the most difficult part of the sales process for salespeople.