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Monthly Archives: August 2018

Teresa Anthony    0

Analytics & Creativity

A/B Testing of marketing campaigns can include many parameters such as headlines, images, colors, as well as, territories, audiences and timing. Keep testing different combinations to unlock your secret combination to the highest ROI.

Teresa Anthony    0

Balancing Channels

With so many marketing channels available to reach your target audience, finding the right cost to coverage ratio can be challenging. We start with conversions. Benchmarking your tradeshows, search, advertising, PR, email and direct mail performance on engagement and response can lower your cost per lead.