Zero in on Your Target Audience


Target Audience

Filter, Filter, Filter
Finding your target audience, or having your target audience find you, begins with a lot of testing and analytics.  We whittle down ALL the media choices and channels available to “cherry-pick” the ones that deliver leads, conversions, and revenue.  Some of the factors we test, compare, and filter are:

  • Headlines
  • Images
  • Body Copy
  • Territories
  • Click Behavior
  • Landing Page Results
  • Call-to-action Response

Cherry-pick Marketing offers strategic media planning and deployment that builds a solid foundation for testing the best balance of options for online, offline, inbound, and outbound marketing tasks. Make sure your marketing budget is covering all the bases of customer touch points and not missing areas of great resources.