Marketing Glossary of Terms

GLOSSARY

Anchor Text – highlighted text with a same page link or target web page

APP - Desktop, Mobile, and Web Applications (software)

Click Through Rate (CTR) – rate of clicks to impressions on an ad

Link building – Quality links to your website

Meta tags – page html code to speak to search bots for indexing

Search Algorithms – retrieval formulas to extract of information in data structure

Search bot – web crawler collects information to index to the search engine

Search Taxonomy – practice and science of classification of keywords into navigational, informational, and transactional

Website Eye-Tracking Heatmaps – Tracking of eye movements on landing pages

Website wireframe – website page schematic and visual arrangement of site content