Digital Marketing Acronyms

Digital Marketing Acronyms

4P's Product, Price, Place, Promotion
AI Artificial Intelligence
AIDA Attention/Awareness, Interest, Desire, Action
AOV Average Order Value
API Application Program Interface
AR Augmented Reality
CAC Customer Acquisition Cost
CMS Content Management System
CoCA Cost of Customer Acquisition
CPA Cost per Acquisition / Action
CPC Cost Per Click
CPL Cost Per Lead
CPM Cost Per Impression (000's)
CR Conversion Rate
CRM Customer Relationship Management
CSS Cascading Style Sheets
CTA Call to Action
CTR Clickthrough Rate
CX Customer Experience
D2C Direct to Consumer
DMP Data Management Platform
DNS Domain Name Server
DR Direct Response
EPC Earnings Per Click
ESP Email Service Provider
FTP File Transfer Protocol
IBL Inbound Link
IM Instant Messaging
IMC Integrated Marketing Communication
IoT Internet of Things
IoTT Internet of Things Technologies
ISP Internet Service Provider
KPI Key Performance Indicator
LTV Lifetime Value
MEQ Marcom Efficiency Quadrant
MLM Multi-level Marketing
MoM Month-over-Month
MQL Marketing Qualified Lead
MRR Monthly Recurring Revenue
MS Market Share
MVT Multivariate Testing
NPS Net Promoter Score
OBL Outbound Link
OS Open Source
P2P Peer to Peer Marketing
PHP PHP Hypertext Preprocessor
PII Personally Identifiable Information
POP Point of Purchase
POS Point of Sale
PPC Pay Per Click
PPL Pay Per Lead
PPV Pay Per View
PR Public Relations / Press Release
QoQ Quarter-over-Quarter
QS Quality Score
RFI Request for Informatioin
RFP Request for Proposal
ROI Return On Investment
RON Run of Network
RoW Rest of World
RSS Rich Site Summary or Really Simple Syndication
RT Retweet
SAL Sales Accepted Lead
SEM Search Engine Marketing
SEO Search Engine Optimization
SERP Search Engine Results Page
SM Social Media
SMB Small-to-Medium Business
SME Small and Medium-sized Enterprises
SMM Social Media Marketing
SMO Social Media Optimization
SMS Short Message Service
SoLoMo Social, Local, Mobile
SOV Share of Voice
SOW Statement of Work
SQL Sales Qualified Lead
SSL Secure Sockets Layer (https:)
SWOT Strengths, Weaknesses, Opportunities, Threats
TLP Targeted Landing Page
UGC User Generated Content
UI User Interface
URL Uniform Resource Locator
USP Unique Selling Proposition
UX User Experience
UXD User Experience Design
VOD Video on Demand
VM Viral Marketing
WOM Word-of-Mouth
XML Extensible Markup Language
YoY Year-over-Year