50 Reasons to Advertise
- Saturate and reach farther than field sales
- Build BRAND presence and loyalty
- Reinforce credibility of products and services
- Give lift and amplify existing marketing tasks
- Control timing and targeting 100%
- Tap people that have never heard of you
- Gain new prospects
- Open doors for the sales team
- Educate the public on specific topics
- Position your company in the market
- Compete and not lose to aggressive competitor’s position
- New product introductions
- Initiate and sustain momentum
- Create "Buzz" and word of mouth
- Maintain consistent and controlled customer communication
- Reinforce personal sales calls, letters and contact
- Reduce sales costs
- Reach top management without disrupting current relationships
- Generate and prequalify leads and prospects
- Generate revenue and increase market share
- Retention and cross selling to existing customers
- Test new services and products
- Promote multi-services and products
- Stay top-of-mind and ahead of the competition
- Enter new markets
- Enhance employee pride, loyalty and morale
- Reduce employee turnover
- Improve quality of new job applicants
- Get interested prospects off the fence
- Announce new acquisitions and discoveries
- Quickly disseminate important data and information
- Network with social media
- Gain insights and trends from the analytics
- Modify public perception
- Control wayward trends
- Resell to lost customers
- Conduct research
- Eliminate ‘me too’ and develop uniqueness
- Can be the tipping point to along sales cycle
- Company becomes personable and inclusive
- Creates continuous traffic
- Encourages repeat business
- Promotes a successful image
- Replace the 20% customer attrition
- Reinstates postponed sales
- Keep trolling for future sales
- Adjust to changing markets
- Appeal to newcomers
- Encourage the influencers
- Grow your business cost-effectively
©2018 Cherry-pick Marketing
Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. A survey of more than 3,000 companies found that advertisers who maintained or expanded advertising over a five-year period saw their sales increase an average of 100 percent, and companies that cut advertising grew at less than half the rate of those who advertised steadily.
HubSpot Marketing Statistics:
57% of salespeople believe buyers are less dependent on salespeople during the buying process.
Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine.
40% of salespeople say getting a response from prospects is getting harder.
43% of salespeople struggle most with prospecting.
63% of prospects are "somewhat" or "not at all" knowledgeable about a company before a sales rep makes the first contact.
34% of salespeople say closing deals is getting harder.
Prospecting is the most difficult part of the sales process for salespeople.