50 Reasons to Advertise
Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. A survey of more than 3,000 companies found that advertisers who maintained or expanded advertising over a five-year period saw their sales increase an average of 100 percent, and companies that cut advertising grew at less than half the rate of those who advertised steadily.
HubSpot Marketing Statistics:
57% of salespeople believe buyers are less dependent on salespeople during the buying process.
Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine.
40% of salespeople say getting a response from prospects is getting harder.
43% of salespeople struggle most with prospecting.
63% of prospects are "somewhat" or "not at all" knowledgeable about a company before a sales rep makes the first contact.
34% of salespeople say closing deals is getting harder.
Prospecting is the most difficult part of the sales process for salespeople.